by: Sandra Elzie
Since my day to blog fell on Valentine’s Day, I was planning to give you some history about Saint Valentine and his day. But, the more I researched, the more I came to realize that it was a little dry and ….well, boring. So, I decided to talk about something that would be of more interest to most of us. Chocolate.
Do you have any idea how much chocolate is sold in America for Valentine’s Day? According to Nielsen, we will purchase…and consume…more than 58 million pounds of chocolate. Can you guess the only other holiday to sell more? No, not Christmas, but Easter with 71 million pounds of chocolate being sold. But, back to Valentine’s Day. We also purchase more than 8 Billion little, pastel conversational heart-shaped candies. Can anyone say, “Sugar Overload?” Just as a side note, 40% of the world’s almonds and 20% of the world’s peanuts are used by candy makers for the chocolates they make for Valentine’s Day.
Americans like to not only give tons of yummy chocolate to our sweeties, but we like to give it in red, heart-shaped boxes….over 35 million of them. Oh, and we can’t forget cards. This (and Mother’s Day), are the two biggest card-selling days of the year.
Roses? More than 100 million roses are sold for this holiday. A nation-wide survey revealed that women would rather receive one perfect red rose than a dozen and although men prefer to receive chocolate, women prefer to be taken to dinner. The average man will spend more than $130 on his sweetie…with some spending a LOT more if they tuck an engagement ring in with the roses.
Oh, and don’t forget the pet! At least 3% of pet owners give cards to their dogs & cats!
All I can say is that candy, roses & dinner sure beat what they had to go through in the 17th century. It was believed that eating a hard-boiled egg and then pinning five bay leaves to her pillow would make a young girl dream of her future husband.
Personally, I prefer Henry David Thoreau’s theory. “There is no remedy for love but to love more.”