Okay, I admit it. I need help. I have no brand. I write what I like to read, which means my manuscripts run the gamut from: women’s fiction, romantic suspense, paranormal, and contemporary romance. I also have on the back burner a historical and a YA thriller.
How can I possibly brand myself with all that in my trunk?
Experts say your website should reflect your brand. Well my website (www.constancegillam.com) seems to say there are clouds on the horizon and the surf is rough, which might work for the women fiction novels, but doesn’t address the young adult book(s).
I Googled “Author Branding”. According to Theresa Meyers of Blue Moon Communications, “publishers don’t like authors to change their writing style too much or hop from one sub-genre to the next because it might upset the consumer who feels the brand hasn’t delivered.”
Nora Roberts added J.D. Robb as a pen name when she wrote the In Death series, a futuristic crime series, just to avoid that potential problem.
But I’m not Nora Roberts. I have two books in print (two different genres) and I don’t have her audience. (yet. LOL)
Meyers also says, beginning authors should focus on establishing an emotional connection and that publicity works better than advertising at this point in their careers. How do you establish an emotional connection?
Light bulb moment! Through my books?!
How can I establish a strong brand? Through great books.
So I’ll keep writing and continue to mull over defining my brand.
What’s your take on branding? If you’re an author, how are you branding yourself?
P.S. I went back and reanalyzed my website home page. The sun breaking through dark clouds could also symbolize hope. Hmm…
Constance Gillam’s latest release is Lakota Dreaming, a contemporary romance, available in print and digital formats.